mens suits and women clothing line Saint Laurent Paris as a new name

Recently took over the YSL designer Hedi Slimane will give the brand was renamed? Then ignited the recent rumors, the fact of the matter is this: starting from the spring and summer 2013, will be enabled by the of Hedi main reason men and women clothing line (Ready-to-Wear) Saint Laurent Paris as a new name, and the YSL brand name and logo will not do the changes. Fashion fine finally can relax. However, prior to a small report we mean something that caused the uproar of the fashion industry, Hedi outrageous it, and bring out the YSL earliest signs of the current excuse of people can not help but think about in this day and age, the most critical of what brand, or designer?
In June 2008, Yves Saint Laurent died, but in fact as early as 1999, when he sold his own and established brands to the Gucci Group, YSL, as many designer brands from the founders of the control, to become independent commercial logos. In view of the minimalist designer Jil Sander for the third time to return to their own fashion brands of the same name, some people say the brand name should be changed for the Jil Sander Again, fortunately or unfortunately or, after all, most of the brands and designers are not "luck. "1960s as the dividing line, after the creation of the fashion gurus of the personal brand is either dead or has brand sold to luxury goods group. The brand is still, the designer's masterpiece has become a swan song.

However, in the commercial era of brand name and logo is undoubtedly the greatest intangible assets, the luxury group's power is so great, perhaps always, the interests of the luxury group did not fully understand the essence of each design, but in the establishment and maintenance of brand on is strength. When it comes to brand name change of the template, was undoubtedly the most successful French national treasure, fashion brands Dior, Mr. Christian Dior can be said is the greatest fashion designers of the last century, but the brand eventually chose to play down the personal imprint of the "Christian", which makes Dior inherited the founder of the graceful beauty of style, able to accommodate a more flexible and diverse design, in addition to Christian Dior, to build a fully independent, but equally charming Dior logo.